Plastelina markplastelina.ai
AI-powered business software

Built for your business.
Shaped by you.

Plastelina builds custom software around the way your business actually works. Then you keep shaping it yourself with AI as your business evolves.

Book an AI DiagnosticSee How It Works →

From one painful problem to software built around your business.

Plastelina markYour Business App

Dashboard

Revenue

₪128,540

+12.5%

Profit

₪32,430

+8.2%

Orders

356

+15.1%

Revenue (this month)

Hi Plastelina, show me profitability by product category.

Plastelina mark

The problem

Your business wasn't built from a template.
Why should your software be?

Too many systems

CRM in one place.

Invoices somewhere else.

Excel sheets everywhere.

Important information buried in WhatsApp.

Software that doesn't quite fit

You buy powerful software but end up changing your processes to accommodate it.

Every change becomes a project

Need another report, workflow or feature?

Another developer. Another quote. Another project.

There's another way.

How Plastelina works

From understanding your business to software that keeps evolving.

  1. 01

    Tell us about your business

    We ask the right questions and understand how your business actually operates.

  2. 02

    We identify the biggest opportunities

    We find where you're losing time, money or information — and decide what is worth fixing first.

  3. 03

    We build your first version

    You receive real working software designed around your workflows, people and existing systems.

  4. 04

    You keep shaping it

    Your software doesn't stop evolving after launch. Ask Plastelina for changes, reports, automations and new functionality as your business changes.

    “Add a weekly staff-cost report and alert me if payroll exceeds 30% of revenue.”

    Plastelina is shaping your software…

    + Staff Cost · new module

We build it.
You shape it.

Software that fits your business like a glove — andkeeps adapting.

Your business changes every day. Your software should be able to change with it.

Real results

Built from real business problems.

Not software imagined in a meeting room. Software created from problems businesses actually face.

Hospitality

The sales were happening.
The software wasn't seeing them.

Problem

A hotel bar ran on traditional POS software that staff found slow and frustrating — the younger team especially avoided it.

Some sales weren't recorded correctly. Room charges could be missed. Inventory didn't consistently match recorded sales. Newer POS products had better interfaces but wouldn't integrate with the hotel's room-management system.

What we built

A completely new bar POS built around this hotel.

Simple modern interfaceDirect room chargingRoom-system integrationSales trackingProduct managementInventory integrationEmployee access

The owner then began improving the software himself using AI.

Plastelina markHotel Bar POS

Tonight

Recorded

₪18,940

+104%

Room charges

42

+38

Stock match

99%

reconciled

Recorded sales per hour

2× recorded sales

on the first night.

The bar didn't suddenly sell twice as much. The software simply stopped losing visibility of sales. Over time ≈99% of sales were recorded properly and reconciled far more accurately with inventory.

Then something important happened…

The owner didn't stop with the original application. He expanded it — module by module, without a new software project.

Inventory

Automatic scanning and registration of incoming stock.

Employees

Shift times and working-hour tracking.

Bonuses

Employee bonus and performance calculations.

More modules…

And the system is still evolving.

One problem became the foundation for software that keeps growing with the business.

Recruitment

Thousands of CVs.
The right candidate was already there — but impossible to find.

Problem

A recruitment company had accumulated a large candidate database across CVs, email and its existing recruitment software. Searching was largely deterministic: searching C++ found C++.

But a recruiter couldn't naturally ask for candidates with military technical experience, strong C++ knowledge, some .NET exposure and a background suited to the role. The company was also paying around ₪5,000/month for software that still didn't solve this.

What we built

A custom AI recruitment application that brings candidate information together and lets recruiters search in plain language. The system understands intent instead of only matching keywords.

AI candidate searchCV ingestionCandidate databaseNatural-language queriesCandidate matching
Plastelina markRecruitment Intelligence

“Find me the strongest candidates for this role who worked with C++, have relevant military experience and later moved into .NET.”

Candidate #4821

C++ · Unit 81 · .NET (3y)

94% match

Candidate #1290

C++ · Signals · .NET (2y)

88% match

Candidate #7745

C++ · R&D · .NET migration

81% match

Better search. More control. Less dependency on expensive rigid software.

The application keeps expanding around the recruitment company's actual workflow, instead of forcing the company into a predefined ATS structure.

Restaurants

Revenue was visible.
Real profit wasn't.

Problem

The restaurant's financial reality lived in too many places:

POSCash expensesEmployee paymentsAccountingSupplier invoicesWhatsAppSpreadsheets

Each system held part of the truth. The owner still couldn't easily answer the most important question: “How much did I actually make?”

What we built

A custom financial operating dashboard designed around the restaurant — revenue, expenses, cash expenses, payroll, supplier costs and accounting information turned into one understandable view of real profitability.

Plastelina markRestaurant Finance

Revenue

₪412,800

+9.1%

Real profit

₪61,240

+4.6%

Food cost

31.4%

-1.8%

Profit trend (12 weeks)

“Why was profit lower this week?”

Supplier costs rose 12% and two shifts ran over. Food cost is up 2.3 points.

Not another accounting system.
The missing layer between all the systems the business already uses.

Instead of waiting for disconnected reports from several systems, the owner gets a single operational view designed around how the business actually works.

Works with what you have

Don't throw everything away.
Connect it.

Your business already has data, tools and workflows. Plastelina connects them and builds the missing layer around them.

Examples of systems Plastelina can connect with where technically supported.

Google Workspace
Microsoft 365
WhatsApp
Priority
Xero
Your PMS / POS / CRM

Shape it yourself

Your software is never finished.
That's the point.

Plastelina markYour Business App

Dashboard

Revenue

₪128,540

+12.5%

Profit

₪32,430

+8.2%

Orders

356

+15.1%

Revenue (this month)

Plastelina mark Ask Plastelina

Tell Plastelina what your business needs next…

No specification document. No new software project. Just tell Plastelina what your business needs next.

Imagine what this could do in your business →

Who it's for

Start with your biggest problem.

Restaurants

  • Profitability
  • Inventory
  • Staff
  • Purchasing
  • POS integrations

Hotels

  • Operations
  • Housekeeping
  • Maintenance
  • Bar / POS
  • Inventory
  • Staff

Recruitment

  • Candidate search
  • CV intelligence
  • Communication
  • Interviews
  • Recruitment workflows

Small & Medium Businesses

  • CRM
  • Operations
  • Finance
  • Documents
  • Reporting
  • Internal workflows

Don't see your industry? That's exactly the point.

Plastelina isn't built around an industry template. It's built around your business.

AI Business Diagnostic

What's the most expensive problem in your business?

Let's find it.

In an AI Business Diagnostic, we'll understand how your business works, where you're losing time or money, and what software could actually change that.

Book an AI DiagnosticTell us about your business

About Plastelina

Software shouldn't tell a business how to work. It should be shaped around the business — and keep changing with it. That's the only idea Plastelina is built on.

Your business will change.
Your software can change with it.

We build the foundation. You shape what comes next.

Start with Plastelina
Plastelina mark